Per capita cheese consumption in the US

American cheese consumption per person and MrBeast's subscriber count, both climbing. The same household, again, watching the YouTube stunt while eating something covered in mozzarella. The graph is at peace with its dataset.

US per-capita cheese consumption grew from about 38 to over 41 pounds per person across this window as pizza chains, cheese-on-everything menu trends, and fast-casual segment expansion lifted dairy demand. MrBeast YouTube subscribers grew from about 14 million in 2016 to over 200 million by 2024 as the philanthropy-and-stunt format scaled. Two completely unrelated category-and-platform lines sharing a window because the same six years rewarded both a per-capita dairy expansion and a single creator's reach.

The same evening compounded both. The cheese and the channel, on the same coffee table.