US plant-based milk total retail sales

MrBeast's subscriber count and American oat-milk sales, both climbing fast. The creator and the dairy-alternative aisle, two products of the same content-and-wellness era, sharing a six-year ascent.

MrBeast YouTube subscribers grew from about 14 million in 2016 to over 200 million by 2024 as the philanthropy-and-stunt format scaled. US plant-based milk sales grew from about 1.5 to over 3 billion dollars in the same window as oat milk overtook almond and soy as the category leader. Two completely unrelated growth stories sharing a window because the same six years scaled both a single creator's reach and a dairy-alternative category. Different markets, same era of mainstreaming.

Two niches went mainstream in the same six years. The creator and the carton, both familiar now.