Per capita wine consumption

Kim Kardashian's Instagram follower count and American per-capita wine consumption, both climbing through the 2010s. The follow and the pour, two products of the same household, sharing the same upward path.

Kim Kardashian's Instagram followers grew from about 25 million in 2014 to over 250 million by 2021. US per-capita wine consumption grew from about 2.7 to over 3 gallons per person across the same window as wine moved from special-occasion to weeknight default in many households. Two completely unrelated lines sharing a window because the same eight years scaled both a celebrity's online reach and a wine-category aggregate. Different rooms, same evening.

Two completely unrelated American defaults grew. The screen and the glass, often in the same hand.