Per capita sugar consumption in the US

Kim Kardashian's Instagram follower count climbing as American sugar consumption per person falls. Two completely unrelated American trajectories on opposite sides of the regression line: one a celebrity's online reach, one a slow dietary shift away from added sugars.

Kim Kardashian's Instagram followers grew from about 25 million in 2014 to over 250 million by 2021. US per-capita sugar consumption has trended down across the same window as the no-added-sugar movement, sugar-tax discussions, and substitution toward artificial sweeteners reduced average intake. Two completely unrelated lines on opposite trajectories sharing a window because the same eight years scaled one online following and reduced one dietary average.

Two completely unrelated American trends diverged. The follow grew; the sugar slipped.