Avocado consumption per capita

As Americans have eaten more avocados per capita, MrBeast has gained more YouTube subscribers, a correlation that will surprise no one who has spent time observing the consumption habits of people under thirty-five. The data spans only seven years, which is roughly the shelf life of the average avocado if you forget about it in the back of the fridge, but the trend is unmistakable. Both curves rise with the confidence of things that have found their audience and intend to keep it.

Avocado consumption per capita in the US has roughly tripled since 2000, growing from about 2 pounds per person to over 8 pounds by 2022, driven by the health food movement, the brunch economy, and the cultural canonization of avocado toast as both a food and a generational identity marker. MrBeast's subscriber growth during 2016–2022 was powered by the same young, digitally native demographic that eats avocados: millennials and Gen Z with smartphones, disposable income for premium groceries, and an appetite for YouTube content that would have been unimaginable a generation ago. Both trends are measures of the same generational cohort expressing its preferences simultaneously.

Seven data points of avocados and MrBeast is a correlation that practically draws itself: the same generation, the same decade, the same upward trajectory. The avocado toast and the YouTube algorithm are both serving the same customer, and the customer is hungry for both. The correlation is demographic, not dietary. But the guacamole is still good.