Spam canned meat sales

American self-published books and American Spam sales, both climbing. Two completely unrelated household behaviours, both expanding through the same thirteen years for completely different reasons. The author and the lunch, both shelf-stable.

Self-published titles per year climbed from a few hundred thousand in 2010 to over 2 million by 2023 as Amazon KDP and falling production costs put publication within reach. Spam sales grew from about 144 million cans annually in 2010 to a record 240 million during the pandemic, with sustained higher levels since as inflation kept cheaper shelf-stable meats relevant. Two completely unrelated growth stories sharing a window because the same thirteen years rewarded both a self-publishing platform and a canned-protein category.

Two unrelated American shelves got more populated. The cabinet and the cover, both up.