Snapchat daily active usersUS public EV charging stations
From 2015 to 2022, as Snapchat's daily active users climbed from 100 million toward 350 million, America's EV charging stations multiplied with the same anxious energy. It is tempting to conclude that every new Snapchat user, upon joining, is legally required to install a charger. The r of 0.975 suggests the relationship is practically contractual. Presumably when Snapchat introduced disappearing messages, charging stations very nearly disappeared too, but held firm.
Both metrics are proxies for the accelerating adoption of technology platforms by younger, urban, environmentally-aware demographics during the same eight-year window. Snapchat's DAU growth tracked the mainstreaming of mobile-first social media among Gen Z, while EV charging infrastructure expanded in response to policy incentives, declining battery costs, and the same demographic's consumer preferences. Federal and state infrastructure spending, particularly post-2021 legislation, and venture capital flooding into both spaces drove parallel exponential growth curves.
When a generation comes of age, it leaves fingerprints on every dataset simultaneously. The correlation here is less about charging stations and social apps than about a cohort reshaping the world in its own image all at once.
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