US probiotic dietary supplement sales

As American probiotic sales have grown, UK pint prices have risen, a transatlantic correlation of 0.986 that connects American gut health to British pub economics with the international confidence of a chart that believes intestinal flora and beer foam are the same thing. The bacteria colonize in Cincinnati, the barkeep charges in Camden, and both numbers climb because everything costs more in both countries.

Probiotic sales grew from about 1.5 billion to over 3.2 billion dollars between 2010 and 2022. UK pints grew from about £3.00 to over £4.60. Both are inflation-era consumer spending curves: Americans spend more on gut health because the wellness industry expands, Britons spend more on beer because operating costs rise. The shared variable is global inflation and consumer premiumization in developed economies.

Eleven years of probiotics and pint prices is inflation expressed through two beverages: one fermented intentionally (probiotics), the other fermented traditionally (lager), both costing more every year because the global economy makes everything more expensive. The cultures grow, the prices grow, and the chart records both without tasting either.