US plant-based milk total retail sales

As US plant-based milk sales climbed from 2012 to 2022, Survivor's average viewership declined, producing a negative correlation of -0.9734 that raises serious questions about the CBS scheduling team's relationship with oat milk. The most charitable interpretation is that people who switched to almond milk also stopped watching people eat grubs on television, perhaps developing a more generalized sensitivity to consumption. The data does not support this, but it also does not refute it.

Plant-based milk sales jumped sharply in 2020 as pandemic pantry buying went overboard on everything shelf-stable and vaguely healthy, while Survivor's viewership dropped as covid paused production, delayed seasons, and let weary audiences drift elsewhere. Two series shaped by the same disruptive spring.

Linear television viewership correlates negatively with nearly every growing consumer trend from 2010 to 2023, because it was declining while almost everything else was ascending. It is less a correlation than a timestamp.