US pet industry spendingUS pet insurance policies in force
Pet insurance and pet spending, growing together with the kind of correlation that does not require an explanation so much as a mild yes from anyone with a labradoodle. The dog has health insurance now. The dog also has a subscription box. Both feel necessary.
US pet insurance policies grew from about 2.2 million in 2016 to over 5.4 million by 2022 as the category expanded and employer-offered pet benefits normalised the product. Total pet industry spending climbed from about 67 to over 130 billion dollars in the same window. The relationship here is genuinely causal in places: the pet humanisation trend lifts both, and insurance is itself part of the spending it predicts. Less a coincidence than an industry growing in two compatible directions at once.
Sometimes correlation is just a category being born. The pet got promoted to family member, twice.
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Want to learn more about why correlations like “US pet industry spending” vs “US pet insurance policies in force” don't prove causation? Read our guide to statistical thinking.
