US per capita peanut butter consumption

It is faintly cheering to think that Americans spread peanut butter on bread in exact proportion to how much corporations spend on Super Bowl ads. Both are pursuits of comfort. Both are aimed roughly at the same demographic. Only one is sold in jars.

The common factor is straightforward inflation in two very different markets. Peanut butter consumption per person has risen steadily as snack culture has expanded, and Super Bowl ad costs have grown faster than general inflation as the audience consolidated around fewer remaining must-watch live events. Neither curve is causal — both are consequences of an attention economy that keeps rewarding the easy choice.

So the correlation is two prices going the same direction for very different reasons. Snacks and spectacle, both creeping upward. The country pays in jars and rate cards.