US kombucha market size

The American kombucha market has grown in lockstep with the price of a British lager, which is either a gentle health scolding from across the Atlantic or pure coincidence. Neither beverage is aware of the other. Both are vaguely fizzy.

Two unrelated growth stories. The US kombucha market has expanded sharply as wellness-trend consumers replaced soda with fermented teas, while UK pub prices have risen on rising taxes, energy costs, and supplier inflation. The correlation is the accidental rhyme of two beverage trajectories on different continents.

So the correlation is the wellness shelf and the pub menu, both inflating. Neither knows the other exists. Cheers, in two languages.