US mobile phone subscriptions per 100 peopleUS hummus market revenue
American hummus and American mobile subscriptions, both climbing past saturation. The phone in your hand is, statistically, ordering the hummus. The hummus is, on average, in front of someone holding the phone. The graph is at peace with the obvious.
US hummus market revenue grew from about 100 million dollars in 2004 to over 800 million by 2022 as Sabra-led mainstream supermarket adoption and Mediterranean-diet expansion lifted the category. Mobile subscriptions per hundred people climbed from about 60 in 2004 to over 100 today as smartphones became ubiquitous. Two unrelated category-growth lines sharing a window because the same nineteen years scaled both a dip-aisle staple and a personal-tech infrastructure.
Most categories grew in the same decade. Different aisles, same upward calendar.
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Want to learn more about why correlations like “US mobile phone subscriptions per 100 people” vs “US hummus market revenue” don't prove causation? Read our guide to statistical thinking.
