As the hummus market has grown, Tesla deliveries have grown, a correlation of 0.981 that connects Mediterranean dips to electric vehicles with the health-conscious confidence of a chart that treats chickpeas and kilowatts as equivalent units of modern consumption. The hummus is scooped, the Tesla is charged, and both are purchased by the same person at the same Whole Foods parking lot.
Hummus grew from about 600 million to over 900 million dollars between 2015 and 2022. Tesla deliveries grew from about 50,000 to over 1.3 million. Both serve the same affluent, health-conscious, urban consumer: the hummus buyer and the Tesla driver share a demographic profile, a ZIP code, and a conviction that their consumer choices reflect their values. Eight data points, both up.
Eight years of hummus and Tesla is a consumer portrait: educated, urban, health-conscious, and willing to pay premium prices for products that signal both personal health and environmental responsibility. The dip is plant-based, the car is battery-based, and both are purchased by the same person with the same credit card.
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Want to learn more about why correlations like “Tesla vehicles delivered” vs “US hummus market revenue” don't prove causation? Read our guide to statistical thinking.