Tesla deliveries and Sriracha bottles, both moving more units every year. The cars are not particularly spicy. The hot sauce is, statistically, not in any of the cabins. Yet the lines insist on a friendship.
Tesla deliveries went from about 50,000 in 2015 to over 1.8 million in 2023 as the Model 3 and Y volume launches scaled the business. US hot sauce market revenue grew from about 2 to over 3 billion dollars in the same window as flavour preferences globalised and Sriracha, Cholula, and the new Asian-condiment wave expanded the category. Two unrelated category-growth stories sharing a decade because the 2015-2023 American consumer was simultaneously upgrading their car and their dinner. Different aisles, same wallet.
Most things grew in the late 2010s. The car and the condiment both got attention.
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Want to learn more about why correlations like “Tesla vehicles delivered” vs “US hot sauce market size” don't prove causation? Read our guide to statistical thinking.
