Netflix original titles released per yearUS frozen pizza retail sales
Between 2013 and 2022, every new Netflix original that entered the world was accompanied by a proportional increase in frozen pizza sales, establishing beyond statistical doubt that content creation and processed cheese are causally linked. The proposed mechanism โ that binge-watching requires pizza, and more shows require more pizza โ is actually the most coherent theory in this entire dataset. Netflix released roughly 5 original titles in 2013 and over 500 by 2022; frozen pizza sales grew correspondingly, suggesting the entire streaming revolution was a pizza delivery system in disguise. The writers knew.
Netflix original title production grew explosively from 2013 to 2022 as the company invested tens of billions in content, from a handful of early productions to over 500 titles annually. US frozen pizza retail sales grew from roughly $4 billion to over $6 billion across the same period, accelerated particularly by the COVID-19 pandemic in 2020-2021, which also drove record streaming consumption. Both trends are connected to the same behavioral shift: increased at-home entertainment and meal consumption. The pandemic created a genuine, if temporary, causal link โ people stayed home, watched more streaming, and ate more frozen food simultaneously.
Occasionally a spurious correlation has a real mechanism hiding inside it, which is the statistician's equivalent of finding a genuine coin in a stage magician's act. The pandemic years made this particular pairing briefly, genuinely true.
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Want to learn more about why correlations like โNetflix original titles released per yearโ vs โUS frozen pizza retail salesโ don't prove causation? Read our guide to statistical thinking.