US hot sauce market size

Hot sauce and dog treats have been growing in parallel for eighteen years, a correlation so culturally coherent that it barely even qualifies as spurious. Americans decided somewhere around 2005 that both their food and their dogs deserved more intensity.

Both the hot sauce and premium pet treat markets benefited from the same decade-long consumer trend: the premiumization and flavor intensification of everyday food products. The U.S. hot sauce market grew from under $1 billion in 2005 to over $3 billion by 2022.

Two markets, both selling intensity — one to humans who want their food to mean something, one to dogs who have no opinion on branding but appreciate the protein.