US dog treat and chew market revenue

That dog treats and homeschool enrolment should move in lockstep is the kind of fact that suggests a very specific 2020 household: the one with a dog under the desk and a child at the kitchen table. One ate treats; the other did math. Both were, somehow, new arrivals.

Both surged in 2020 for the same covid reason. The US homeschool population roughly doubled as parents pulled children from closed schools or refused to return them, while dog treat revenue surged as pandemic pet adoption and guilty remote workers filled the aisle. Two very different responses to the same locked-down household, both populated by newcomers.

So the correlation is a household portrait: a new dog, a new schoolroom, a new normal. None of it planned. All of it 2020.