US frozen pizza retail salesUS dog treat and chew market revenue
From 2005 to 2022, US dog treat revenue and frozen pizza retail sales tracked each other at an r of 0.9741, confirming what dog owners have long suspected: their pets eat as well as they do, possibly better. The dog treat market grew from about $1.5 billion to over $6 billion, while frozen pizza retail climbed past $7 billion, suggesting the American household budget is primarily allocated to pizza and dogs, with other line items as rounding errors. This is, empirically, a reasonable set of priorities.
Two different pantries telling the same 2020 story. Frozen pizza boomed as housebound workers learned to microwave lunch, while the pandemic pet boom drove dog-treat revenue sharply upward as guilty remote-working owners spoiled their animals. The same lockdown filled two different aisles.
Some spending categories are structurally immune to decline because they occupy emotional territory too important to surrender. The correlation between pizza and dog treats may be the most honest statement in this dataset about what Americans actually value.
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Want to learn more about why correlations like “US frozen pizza retail sales” vs “US dog treat and chew market revenue” don't prove causation? Read our guide to statistical thinking.
