SpaceX launches per yearUS dog treat and chew market revenue
A world in which SpaceX's launch cadence and America's dog-treat revenue are mathematically linked is not the world I thought I was living in, and yet here we are. Elon Musk, for the record, is not a dog person. The dogs are holding it together regardless.
SpaceX launches leapt dramatically in 2020 as Starlink deployments began in earnest, while US dog treat sales surged on the same year's pandemic pet adoption boom and the guilt-spending of remote workers at home with new puppies. The two trends intersected in 2020 for entirely unrelated reasons: one was a scheduled private-space milestone; the other was an emotional response to lockdown.
So the correlation is the accidental pairing of a rocket manifest and a treat aisle. Both accelerated. Only one of them reached orbit.
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Want to learn more about why correlations like “SpaceX launches per year” vs “US dog treat and chew market revenue” don't prove causation? Read our guide to statistical thinking.
