Organic egg sales in the USUS dog treat and chew market revenue
Organic eggs in American refrigerators and dog treats in American cabinets, climbing together. The dog does not care if the eggs are organic. The eggs do not care about the dog. Households spend on both with a generosity that suggests the labels are working.
US organic-egg sales grew steadily through the 2010s and into the 2020s as Whole Foods normalisation, mainstream supermarket private-label organic lines, and avian-flu disruptions to conventional supply collectively pushed dollar share toward organic. The dog treat and chew category grew along with the broader pet humanisation trend, with premium and functional products commanding higher prices. Both reflect the same household pattern: rising willingness to pay more for premium labels in everyday categories, regardless of whether the eater walks on two legs or four.
Premium labels won the 2010s shopping cart. Different mouths, same checkout.
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