US nutrition and energy bar retail salesUS comic book and graphic novel market
American comic-book sales and American protein-bar sales, climbing together. The reader of the graphic novel is fuelled by an RXBar. The RXBar is fuelled by some sort of Marvel cinematic adjacency. The system continues to close.
US comic and graphic-novel revenue grew from about 600 million dollars in 2005 to over 2 billion by 2022 as Marvel and DC graphic-novel runs, manga's mainstream breakthrough, and bookstore-channel expansion lifted the category. US nutrition and energy bar retail sales grew from about 2.5 to over 8 billion dollars in the same window as the protein-trend tailwind expanded RXBar, Quest, KIND, and Clif distribution. Two unrelated category-growth stories sharing a window because the same eighteen years rewarded both a print-and-digital reading category and a portable-protein category.
The same wallet bought both. The decade was generous to focused enthusiasms.
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