US board game market revenueUS probiotic dietary supplement sales
American board game revenue and American probiotic sales climbed together between 2010 and 2022 (r = 0.957), which is a combination that suggests a particular Saturday night: Settlers of Catan on the table, kombucha in hand, and a small contentment at choosing neither TV nor a bar. Both categories claim to be healthy for you. Both are, in their own ways, a kind of fermentation.
US board game market revenue grew from about $1.2 billion in 2010 to over $2.8 billion by 2022, with Kickstarter-era hobby games (Pandemic, Wingspan, Gloomhaven) driving premium growth while mainstream titles held steady; probiotic supplement sales grew from $1.5 billion to over $3.5 billion. Both categories share the same demographic — urban, 25-45, college-educated — and both benefited from pandemic-era home consumption. The linkage is real: Kickstarter campaigns for board games often cite 'better for you than streaming' as an explicit marketing pitch, and the consumer who responds is the same one reaching for a cold-pressed gut-health shot at the store.
The dice roll. The capsule is swallowed. Both are small efforts toward a slightly better evening.
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Want to learn more about why correlations like “US board game market revenue” vs “US probiotic dietary supplement sales” don't prove causation? Read our guide to statistical thinking.
