Vinyl record sales in the USUS beard care products market revenue
American beard-care products and American vinyl-record sales, both compounding. The beard and the turntable, two staples of the same hipster shopping list, both rising on the same eleven-year curve.
US beard care market revenue grew from a niche category to over half a billion dollars by the early 2020s as the post-2010 beard renaissance turned facial hair into a sustained grooming category. Vinyl sales grew from about 4 million units in 2012 to over 41 million by 2022 as the format went from niche revival to outselling CDs. Both lines are creatures of the same craft-and-physical-revival consumer of the 2010s, with both products commanding premium prices for tactile, slow, deliberate engagement.
Two products designed for the same buyer compounded together. The brush and the needle.
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