US beard care products market revenueUS public EV charging stations
The American man under forty grew a beard and installed a charger for his Tesla at almost precisely the same rate between 2012 and 2022 (r = 0.959), which is a sentence that should not be true but is. One product grooms the face; one product grooms the future. The same Portland zip code has subscribed to both.
US beard care product revenue grew from under $100 million in 2012 to over $300 million by 2022, powered by beard balm, beard oil, and the general cultural rehabilitation of the facial hair your uncle never quite abandoned; US public EV charging stations grew from around 10,000 in 2012 to over 60,000 by 2022, pushed by ChargePoint, Electrify America (the Volkswagen settlement's most peculiar child), and eventually Tesla's grudging decision to open Superchargers to other brands. Both are expressions of the same demographic: urban, college-educated, under 50, voting for infrastructure and moisturizing before bed.
Beard oil on the shelf. A plug in the parking lot. The same person, very often, is responsible for both.
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