US beard care products market revenueChinese billionaires (Forbes)
It is an entirely unreasonable pairing, and yet between 2012 and 2022 the US beard care market and the Forbes count of Chinese billionaires have climbed together (r = 0.958) with the steady energy of two parallel prosperities that share nothing but a decade. One grooming product; one yacht slip. Both now larger than they ought to be.
US beard care revenue grew from under $100 million in 2012 to over $300 million by 2022, with beard oil and balm carrying the Movember-era aesthetic into daily-use status; Chinese billionaires per Forbes rose from about 115 in 2012 to a peak of 620 in 2021 before trimming back to roughly 490 by 2022 as Xi's anti-wealth turn caught up with the category. Both are classic 2010s growth stories: the long low-rate period and the global wealth compounding curve benefited American grooming entrepreneurs and Shanghai tech founders equally, even if the latter had more to lose when the wind shifted.
A drop of beard oil warms in a palm. A fortune is trimmed back. The decade rewarded both, unevenly.
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