UFC events per year and American farmers markets, both expanding. Two completely unrelated American industries: one in the Octagon, one in the parking lot on Saturday mornings, sharing a calendar of steady growth.
UFC events per year climbed from about 20 in 2005 to over 40 by 2022 as the promotion expanded internationally and the post-Reebok-deal calendar densified. US farmers markets grew from about 4,400 in 2005 to over 8,800 by 2022 as USDA data tracked steady expansion alongside the locavore wave. Two completely unrelated American industries sharing a window because the same eighteen years rewarded both a combat-sport promotion and a small-scale agricultural market format. Different audiences, same calendar.
Two completely different American Saturdays both grew. The Octagon and the parking-lot tent, both more common.
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Want to learn more about why correlations like “Farmers markets in the US” vs “UFC events per year” don't prove causation? Read our guide to statistical thinking.
