Snapchat daily active usersUS pizza restaurant spending
Snapchat daily users and American pizza-restaurant spending, both climbing. The teenager sending a snap is, statistically, ordering a pizza. The pizza is, statistically, in the same image. The graph is at peace with its dataset.
Snapchat DAUs grew from about 100 million in 2015 to over 400 million by 2023 as the platform expanded internationally. US pizza-restaurant spending grew from about 35 to over 50 billion dollars in the same window as delivery apps, fast-casual chains, and inflation lifted unit prices. Two completely unrelated category-growth lines sharing a window because the same eight years scaled both a social platform and a particular restaurant category. Different industries, same evening.
The same generation ordered both. The platform and the pizza, on the same coffee table.
As an Amazon Associate, getspurious.com earns from qualifying purchases. Learn more.
Want to learn more about why correlations like “Snapchat daily active users” vs “US pizza restaurant spending” don't prove causation? Read our guide to statistical thinking.
