Restaurant spending per capitaHours of video uploaded to YouTube per minute
Americans eating out more and YouTube uploads exploding past five hundred hours per minute. The dinner table is being filmed. The video is being watched at a different dinner table. Both habits compounded across the same sixteen years.
US per-capita restaurant spending grew steadily through the 2010s as casual dining and delivery normalised eating prepared meals away from the kitchen. YouTube uploads went from a few dozen hours per minute in 2007 to over 500 by 2022 as smartphone cameras turned every pocket into a studio. Both reflect the same trend: more dollars and more time invested in things that used to be done at home, by yourself, for free. Cooking and content went pro for everyone.
Two domestic activities professionalised in the same window. The kitchen and the camera both got business cards.
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Want to learn more about why correlations like “Restaurant spending per capita” vs “Hours of video uploaded to YouTube per minute” don't prove causation? Read our guide to statistical thinking.
