Per capita mozzarella consumptionHours of video uploaded to YouTube per minute
American mozzarella consumption and YouTube uploads per minute, climbing the same staircase. The cheese is on the pizza. The pizza is in the video. The video gets watched while a fresh pizza is ordered. Statistically, you cannot really untangle them.
US per-capita mozzarella consumption grew from about 9 to over 12 pounds per person across this window, reflecting the steady expansion of pizza chains and the broader category of melted-cheese applications in fast-casual menus. YouTube uploads per minute grew from a few dozen hours in 2007 to over 500 by 2022 as smartphone cameras turned every pocket into a studio. Both reflect the same trajectory of cheap-and-abundant: cheese on top of every casual meal, video on top of every casual moment. The American dinner is more cheesy and the American evening is more recorded.
Two abundance stories, different aisles. The pizza got bigger and so did the video about it.
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Want to learn more about why correlations like “Per capita mozzarella consumption” vs “Hours of video uploaded to YouTube per minute” don't prove causation? Read our guide to statistical thinking.
