Despacito YouTube viewsPer capita bottled water consumption
As Americans have drunk more bottled water per capita, Despacito has accumulated more YouTube views, a correlation of 0.981 that connects hydration to reggaeton with the rhythmic confidence of a chart that treats Aquafina and Luis Fonsi as equivalent consumer products. The water is consumed, the video is played, and both numbers climb because a growing, internet-connected population does more of everything every year. Des-pa-ci-to. Glug-glug-glug-glug.
Bottled water consumption grew from about 43 to over 47 gallons per capita between 2017 and 2023. Despacito views grew from about 3 billion to over 8 billion. Seven data points of two growing metrics. Both are products of the same global consumption expansion: bottled water because Americans drink more of it every year, Despacito because the video accumulates views passively from a global audience. The shared variable is simply two things growing during the same seven years.
Seven years of bottled water and Despacito is a correlation between two forms of consumption that both accumulate without ever reaching saturation: the water is drunk, the video is played, and neither will stop because neither has a natural ceiling. The bottle empties. The view count rises. The song continues.
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Want to learn more about why correlations like “Despacito YouTube views” vs “Per capita bottled water consumption” don't prove causation? Read our guide to statistical thinking.