Number of podcasts worldwideUS pet insurance policies in force
Worldwide podcast counts and American pet-insurance policies, both compounding. The same household, again, listening to a true-crime podcast on the dog walk while the dog is, in fact, insured. The dataset is forgiving.
The number of podcasts worldwide grew from about 100,000 in 2010 to over 5 million by 2022 as Spotify's 2019 podcast pivot and falling production costs lowered barriers to entry. US pet insurance policies grew from about 1.4 million in 2010 to over 5.4 million by 2022 as the category expanded and employer-offered pet benefits normalised the product. Two completely unrelated category-growth lines sharing a window because the same twelve years rewarded both an audio-content category and a pet-insurance category, both depending on millennial-household enthusiasm.
Two products designed for the same generation compounded together. The earbuds and the dog's checkup, on the same wallet.
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