US secondhand/thrift store market

Kim Kardashian's Instagram followers and American thrift-store sales, both climbing. The vintage jacket and the followed account, two staples of the same generation, sharing the same eight-year ascent.

Kim Kardashian's Instagram followers grew from about 25 million in 2014 to over 250 million by 2021. US thrift and secondhand revenue roughly doubled in the same window as Gen Z secondhand culture, Depop, and the eco-label tailwind expanded the category. Two completely unrelated lines sharing a window because the same eight years scaled both a celebrity's online reach and a sustainable-shopping category.

Two products of the same generation grew. The follow and the find, both more numerous.