Super Bowl 30-second ad cost

As India's IT services exports have grown, Super Bowl ad costs have risen, a correlation of 0.984 that connects Bangalore's outsourcing industry to America's most expensive airtime with the global confidence of a tech support call that ends with a commercial break. The code ships from India, the ad airs in America, and both numbers climb because the global economy gets bigger and more expensive every year.

India IT exports grew from about 120 billion to over 190 billion dollars between 2015 and 2024. Super Bowl ads grew from about 4.5 million to over 7 million per 30-second spot. Both are measures of premium services in a growing global economy: India's IT industry serves global demand, and the Super Bowl monetizes the scarcity of mass attention. The shared variable is the same corporate budget that outsources IT and buys advertising—both expenditures scale with revenue.

Ten years of Indian IT and Super Bowl ads is a correlation between two line items on the same Fortune 500 budget: outsourcing and marketing, both growing because the corporation grows. The code is delivered, the ad is broadcast, and both costs are approved by the same CFO who will never understand what either department actually does.