Spurious

beautifully meaningless correlations

Global influencer marketing spending

correlates with

LEGO Group annual revenue

r = 0.95395% · 2016-2023
Global influencer marketing spendingLEGO Group annual revenue

These two datasets have a 95% correlation over 2016-2023. Remember: correlation does not imply causation. But it does waggle its eyebrows suggestively.

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Data Sources

Global influencer marketing spendingoberlo.com
LEGO Group annual revenuevisualcapitalist.com
spuriouscorrelation ≠ causation

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