Average US movie ticket price

Global influencer-marketing spending climbing as American movie-ticket prices climb. Two ways of paying for attention, both pricier every year. The cinema and the creator deal, on the same eight-year invoice.

Global influencer marketing spending grew from about 1.7 billion dollars in 2016 to over 21 billion by 2024 as brands shifted ad budgets toward platform-native creators. Average US movie ticket prices grew from about 8.65 dollars in 2016 to over 11 by 2023 as theatre operators raised prices to offset declining attendance. Two completely unrelated price-and-spending lines sharing a window because the same eight years inflated both attention spending in two completely different formats: a creator post and a cinema seat.

Both forms of attention got more expensive. The theatre and the influencer, both costlier.