Facebook monthly active users

Facebook's users and global instant ramen consumption have grown together at the same alarming rate, which describes a planet that has chosen, with some unanimity, what its evenings will look like. The phone is glowing. The water is boiling. Civilization is fine.

Two of the most successful mass-market growth stories of the past 20 years. Facebook scaled into billions of users on the back of mobile internet penetration in emerging markets, while instant ramen consumption has grown in those same markets as cheap, shelf-stable food. Both products serve the same global household with the same minimum-effort proposition.

So the correlation is two products scaling on the same global income curve. One feeds eyes. One feeds stomachs. Both are now too big to fail.