Snapchat daily active usersFAA-licensed commercial space launches
American commercial space launches climbed in time with Snapchat's user count, which is one of those facts that makes you double-check the chart. The astronauts are uninvolved. So, presumably, are the influencers. The universe, however, is paying attention.
Both lines reflect the rise of two very different industries through the late 2010s. The FAA licensed an ever-growing number of commercial launches as SpaceX and Rocket Lab matured and the Cape became a near-weekly site, while Snapchat's daily active users climbed with Gen Z adoption. Neither curve is causal — both are private-sector growth stories on the same calendar.
So the correlation is two industries scaling at once on different runways. One launches rockets. The other launches stories. Both, briefly, lifted off.
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Want to learn more about why correlations like “Snapchat daily active users” vs “FAA-licensed commercial space launches” don't prove causation? Read our guide to statistical thinking.