Discord registered usersVinyl record sales in the US
Discord registered users and American vinyl-record sales, both climbing. Two communities in the same era: one talking through headphones, one listening on a turntable. The same household, two registers.
Discord registered users grew from about 45 million in 2016 to over 560 million by 2023 as gaming and broader online-community use expanded the platform. US vinyl sales grew from about 13 million units in 2016 to over 41 million by 2023, the highest figure since 1987. Two completely unrelated lines sharing a window because the same seven years rewarded both a particular online-community platform and a particular physical-music format. Different formats, same audience.
The same listener bought both. The platform and the disc, in the same room.
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