Despacito YouTube viewsUS video game industry revenue
The ongoing conquest of Despacito over the YouTube view count seems to rhyme, for reasons unknown, with US video game revenue. Perhaps both are what happens when a controller is placed in a bored hand. The song plays. The game runs. The hand does both.
Both compounded sharply in 2020 for the same lockdown reason. Despacito's view count kept climbing as locked-down households defaulted to YouTube for background audio, while video game revenue surged as housebound consumers bought consoles, subscriptions, and games in record numbers. The common variable is the hours a 2020 household spent looking at a screen with headphones on.
So the correlation is two pieces of digital leisure, both fed by the same captive year. Background music and foreground gaming. Both on for too long.
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Want to learn more about why correlations like “Despacito YouTube views” vs “US video game industry revenue” don't prove causation? Read our guide to statistical thinking.