Despacito YouTube viewsUS broiler chicken production
As Despacito has accumulated more views, US broiler chicken production has grown, a correlation of 0.976 across six data points that connects the world's most-watched video to America's most-produced protein with the rhythmic precision of a chart that does not distinguish between cultural and culinary consumption. The video plays, the chicken processes, and both numbers climb because a growing, connected world consumes more of everything. Des-pa-ci-to. Cluck-cluck-cluck-cluck.
Despacito grew from about 3 billion to over 8 billion views between 2017 and 2022. Broiler production grew from about 41 billion to over 45 billion pounds. Six data points, both up. Both are measures of global consumption: views accumulate passively from a worldwide audience, chicken is produced to feed a growing population. The shared variable is simply a growing world doing more.
Six years of Despacito and chicken is a correlation between two forms of mass consumption: one auditory and global, the other protein-based and American, both scaling because the world keeps growing and consuming. The song plays on autoplay, the chicken is produced at scale, and neither shows signs of saturation. The chorus repeats. The production line continues.
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Want to learn more about why correlations like “Despacito YouTube views” vs “US broiler chicken production” don't prove causation? Read our guide to statistical thinking.