Per capita mozzarella consumption

American mozzarella consumption per person and the cumulative view count of Despacito, both compounding. Two products of the late 2010s: a song you cannot escape and a cheese you cannot get away from. Both have settled into the household routine.

Despacito crossed one billion YouTube views in 2017 and continued accumulating to over 8 billion by 2022, becoming one of the most-viewed videos on the platform. US per-capita mozzarella consumption grew from about 11 to over 12 pounds per person in the same window as pizza chains and frozen-pizza retail expanded. Two completely unrelated category-and-content lines sharing a window because the same six years rewarded both a viral global hit and an expanding pizza-cheese category. Different aisles, same evening.

The decade kept playing the same song. The cheese listened along.