Cost of a 30-second Super Bowl ad

British crop-circle reports declining as American Super Bowl ad rates inflate. Two completely opposite cultural-economic trends on opposite sides of the regression line. The 1990s tabloid era is over; the half-time spot has never been more expensive.

UK crop-circle reports have declined steadily from their 1990s-2000s peak as the late-tabloid era's interest moved on. Super Bowl 30-second ad rates climbed from about 2.4 to over 7 million dollars in the same window as live audience scarcity lifted prices. Two completely unrelated lines on opposite trajectories sharing a window because the same eighteen years retired one British whimsy and inflated one American advertising benchmark.

One culture lost a hobby. Another priced its half-minute. Different countries, same calendar.