Cable TV subscriptionsUS nutrition and energy bar retail sales
American cable-TV subscriptions falling as American protein-bar sales rise. Two completely unrelated household trajectories on opposite sides of the regression line: one cutting the cord, one upgrading the snack drawer.
US cable TV subscriptions fell from about 100 million in 2005 to under 60 million by 2022 as cord-cutting accelerated and streaming displaced the bundle. US nutrition and energy bar retail sales grew from about 2.5 to over 8 billion dollars in the same window as RXBar, Quest, and the protein-trend tailwind expanded distribution. Two completely unrelated lines on opposite trajectories sharing a window because the same eighteen years saw both a cable-bundle retreat and a portable-protein expansion.
The same household swapped two things. Cable went out; the protein bar came in.
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