American cable-TV subscriptions falling as American hot sauce sales rise. Two completely unrelated household trajectories on opposite sides of the regression line: one cutting the cord, one spicing the dinner. Different aisles, same household.
US cable TV subscriptions fell from about 100 million in 2005 to under 60 million by 2022 as cord-cutting accelerated and streaming displaced the bundle. US hot sauce market revenue grew from about 1 to over 3 billion dollars in the same window as Sriracha, Cholula, and the new Asian-condiment wave expanded the category. Two completely unrelated lines on opposite trajectories sharing a window because the same eighteen years saw both a cable-bundle retreat and a condiment-aisle expansion.
The household reallocated. The cord left; the heat arrived.
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Want to learn more about why correlations like “Cable TV subscriptions” vs “US hot sauce market size” don't prove causation? Read our guide to statistical thinking.
