Cable TV subscriptions

American cable-TV subscriptions falling as American cheese imports rise. Two completely unrelated household shifts: one cutting the cord, one upgrading the cheese drawer. The same household, two different aisles, different decisions.

US cable TV subscriptions fell from about 100 million in 2005 to under 60 million by 2022 as cord-cutting accelerated and streaming displaced the bundle. US cheese imports grew across the same window as European specialty-cheese demand expanded and trade-deal access widened. Two completely unrelated lines on opposite trajectories sharing a window because the same eighteen years saw both a cable-bundle retreat and a specialty-cheese expansion.

Cord cut. Cheese refined. The household allocated differently.