US certified organic farmland

American Mavericks growing in number and American certified organic acreage growing in size. The same household, again, naming for individuality and shopping for premium label. Two consumer behaviours that look identical from a distance.

Maverick climbed Social Security baby-name charts steadily across this window, lifted further by Top Gun: Maverick (2022). US certified organic farmland grew steadily as the National Organic Program matured and consumer demand expanded retail incentives. Two completely unrelated trajectories sharing a window because the same seventeen years rewarded both a particular name fashion and a labelled-food category. The same parent made both decisions, often at the same supermarket.

The decade was good to specific labels. Different aisles, same shopping cart.