American organic food sales and American babies named Maverick, both growing. The kid is being fed organic baby food. The kid is, statistically, named after a character in a 1986 fighter-pilot movie. Both decisions felt right at the time.
Maverick climbed Social Security baby-name charts steadily across this window, lifted further by the Top Gun: Maverick release in 2022, which pushed the name into the top 50. US organic food sales grew from about 14 to over 60 billion dollars in the same period as mainstream supermarket adoption and falling private-label organic prices expanded the category. Two unrelated growth stories sharing a window because the same eighteen years expanded both naming variety and dietary labels at once. Different decisions, same household.
The decade had opinions about kids and groceries. Both arrived in the same minivan.
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Want to learn more about why correlations like “Organic food sales” vs “Babies named Maverick (US)” don't prove causation? Read our guide to statistical thinking.
