US population using the internet

American internet penetration climbing toward saturation while babies named Luna climb up the Social Security charts. Two completely different forms of becoming online: the country, and a particular cohort of children. Both are now, statistically, hard to find without.

US internet penetration climbed from about 70 percent in 2005 to over 90 percent by 2022 as broadband and smartphones reached the last households. The Luna name rose sharply across the same window, climbing from outside the top 500 in 2005 to the top 20 by 2022, lifted by the moon-and-mythology naming trend, the Despicable Me franchise's character, and a broader rejection of mid-century names. Two unrelated trajectories on independent tracks, sharing a window because the same era expanded both digital infrastructure and naming variety. The same parents made both decisions.

A generation went online and named its children differently. Same era, two declarations.