Energy drink sales in the US

Energy-drink sales and babies named Luna, both climbing. There is a household where the parent is drinking a Celsius and the toddler is named for the moon. The decade had its themes.

Energy drink sales doubled across this window as Red Bull, Monster, and the second wave (Celsius, Alani) expanded distribution. The Luna name climbed from outside the top 500 in 2005 to the top 20 by 2022 as the moon-and-mythology trend, the Despicable Me character, and a broader rejection of mid-century names lifted it. Two unrelated cultural-and-consumer trajectories sharing a window because the same eighteen years lifted both a category of stimulant and a category of name. Different aisles, same generation choosing.

The same decade chose its drinks and its baby names. Both decisions felt fresh at the time.